At a Saturday food market in Braamfontein, Johannesburg, I approached an organic farmer and asked him how I would know whether his products were “organic”. After several assurances that were just empty promises, the farmer said with a smile, “You’ll need to look into my eyes and just trust me.”
A well-known brand of rolled oats is labelled “bio-friendly” and “GMO Free” but when you look at the packaging there is no proof or certification for these claims. Continue reading “Selling eco-friendly without being accused of green washing requires grounding promises with performance”
