Tag: compelling selling proposition

Sam Calagione, founder and president of Dogfish Head Craft Brewery, looked to history for inspiration when he founded his microbrewery in the mid-1990s. He researched ancient brewing cultures and learned that brewers made beer with whatever “was beautiful” and natural and grew where they lived.

The company now makes a whole range of Ancient Ales inspired by historic and molecular evidence found in tombs and dig sites. Continue reading “How history inspired the right business idea”