How important is a new idea to the success of a start-up or small business?

English: A close up of the Apple IIGS metal lo...
English: A close up of the Apple IIGS metal logo badge, used in the Apple IIe to IIgs upgrade. Taken from www.macgeek.org (Permission has been received from the copyright holder to make use of this image on Wikipedia). (Photo credit: Wikipedia)

When Steve jobs started out in a garage trying to build a personal computer that he could put into nearly everyone’s hands, he knew the basics about PC boards, electronics and computer programming. In fact, I remember seeing somewhere that he read Popular Electronics, a do-it-yourself approach magazine that covered the new field of electronics in the 1970s. But what was important was when he came up with an idea of how to make his own personal computer Apple that things started to happen. Continue reading “How important is a new idea to the success of a start-up or small business?”