Tag: competitors

What does a start-up, small business owner or consultant need to know about a customer value proposition?

It may sound like a term used by business schools or management consultants but it’s a tool that can make a difference in your business.

In one way it’s got harder for small businesses to offer greater value than the big giants but in another way the corporate behemoths can’t cover every niche. Continue reading “How to position your business so you’re seen as the best choice”