How to position your business so you’re seen as the best choice

First customers
First customers (Photo credit: stavos)

What does a start-up, small business owner or consultant need to know about a customer value proposition?

It may sound like a term used by business schools or management consultants but it’s a tool that can make a difference in your business.

In one way it’s got harder for small businesses to offer greater value than the big giants but in another way the corporate behemoths can’t cover every niche. Continue reading “How to position your business so you’re seen as the best choice”

How do you form your small business team so that it’s competent instead of toxic?

Formula One World Championship
Formula One World Championship (Photo credit: varlen)

Lewis Hamilton, the F1 champion driver insists he has cleared the air with team-mate Nico Rosberg after his team driver won the Monaco Grand Prix. Despite Hamilton’s remarks, the media speculates that the duo are no longer talking to one another with the relationship at rock bottom.

This is the competitive world of Formula 1 motor racing. The money stakes and ego winnings are high. Team loyalty takes second place to first across the finishing line.

The loyal fans who watch world motorsport on the television screens on Sundays hope for an exciting race. But like at Monaco the two Mercedes that started first and second retained those positions to the finish. What they don’t get to see is the behind-the-scenes formation of the F1 teams and what it takes to put a Formula One car on the track. Continue reading “How do you form your small business team so that it’s competent instead of toxic?”