Creativity often gets a bad rap when it comes to business because people see being creative as wild, chaotic and risky. These are the stereotypes that come with not understanding the role of creativity in taking an idea from a mere thought or notion to a fully realised product, service or small enterprise.
I came across a quote from the famous drawing teacher Betty Edwards in her “The New Drawing on the Right Side of the Brain, “We often describe creative intelligence as “the ability to see things clearly”. When starting out with a new business idea that has potential, you can only get to see whether it’s going to be viable when you learn to see it better with greater precision and fine discrimination. What this means is that creative intelligence is actually the ability to perceive things with greater clarity. Continue reading “Why shun creativity when it can help you see your business idea more clearly?”
