How to promote yourself and your business without TV appearances and display ads?

We’ve all seen the rise of the celebrity entrepreneur, business people who have been able to create public personas that help them promote their products, services and brands.

The exposure of a company on TV is worth millions. Just think of entrepreneurs such as Sir Alan Sugar, Donald Trump, Sir Richard Branson, Simon Cowell and Martha Stewart who have chalked up many accumulated hours’ worth of television coverage. Continue reading “How to promote yourself and your business without TV appearances and display ads?”