Now with the economy as it is, formulas, systems and processes to start up a business of your own are flooding email in-boxes and splashing on the cover of small business magazines.
Nothing wrong with that except for the glaring omissions in the advice, making it sound like a small business is so easy to start it’s like child’s play. We’ve covered the importance of transforming personal resources into business resources, market research, testing and implementation plans. But there’s still one secret sauce that doesn’t appear in these offers, books and articles written by gurus (gooroos), academics and instant authors, publishing hundreds of thousands of instant e-book’s each year.
That ingredient is so obvious that it’s left out or left alone because the authors seem to have no idea of how important it is. Continue reading “Secret sauce for small business start-ups”
