An Italian family opened a package from the US that was sent by an aunt who had immigrated there. Inside the package was a jar of dark powder. The mother thought it was an exotic spice and made a pasta sauce with the powder. The family ate the meal and enjoyed the flavour of the powder. But they were horrified some time afterwards when they received the letter from the aunt explaining that they should expect the uncle’s cremated remains soon.
Perhaps a tall story? But it does illustrate how cultural norms or cultural filters allow people to even see a jar of cremated ashes as a jar of delicious spices.
Cultural filters determine how we view even the most simple of objects. How have you been led to make decisions because of cultural norms? Have you considered cultural moms or filters when trying to introduce a new product or service? Continue reading “Does your new business idea fit cultural norms?”