Do you know the size and potential of the market for your small business offering?

English: Fried mojarra fish served with nopale...
English: Fried mojarra fish served with nopales beans etc served at a restaurant in Janitizio Island, Michocan (Photo credit: Wikipedia)

A new takeaway restaurant has opened in the same premises where two similar restaurants failed. The product, which is essentially fast-food fish, chicken and Shawarmas, looks like it is good quality but the prices are at a premium. In fact, when I recently went to this fast-food restaurant to sample the food the prices were so high that I walked out of the store and went somewhere else where I could get better value for money. Continue reading “Do you know the size and potential of the market for your small business offering?”