Have you ever listen to these adverts from small businesses on your local community radio station and wondered whether you should give it a try?
The other day I heard an advertisement on a local radio station for a transcription and typing service – can you believe it? This tiny outfit is using the local radio station to reach an audience much larger than they would get on the Internet. Why do I say this? It’s because if you’ve ever run a website, you’ll soon find out that attracting customers involves a marketing effort that requires huge amounts of planning, energy and advertising.
Continue reading “Is there a place for community radio in your small business?”
