The other day I was listening to an entrepreneur who was saying that in her company they give different customers separate and distinct levels of service. Is this a good approach? Can it work for a small business?
If you walk into a retail shop, restaurant or even barber, you’re probably going to get the same level of service that all customers receive. In a restaurant, for example, you are probably only going to get politeness, personalisation and maybe promptness. The same applies to a retail supermarket or discount appliances or computer store. In the larger chains you will be lucky if anyone helps you or if they do their level of product knowledge will often be absent. Continue reading “Do you give all customers the same level of service?”
