While visiting a small town in the heart of the citrus growing district of the Gamtoos Valley we had to drive about 10 km from the farm to the nearest supermarket. Although this was a country Spar supermarket it was a pleasure to go shopping there because of the friendly, helpful service. Being in a store with an unfamiliar layout, we were pleased that even the cashiers would get up and go show us where the products were located. We were surprised that they enquired where we were from and how we were enjoying our stay in the village of Patensie.
Friendly, efficient and fast service goes down well no matter whether you are buying goods in the city or the countryside. It makes you want to come back. You also have your identity reaffirmed because you feel less of a number. But the most compelling reason for superior customer service is the impact that it makes on your small businesses bottom line. Continue reading “If you don’t have this ingredient in your small business, you could be repelling many potential customers”
