The Sandton City shopping complex recently hosted a Japan week that showcased a range of consumer products. Products ranged from musical instruments, motorcycles, motor vehicles and stationery to exquisitely designed gel nails.
Looking at the array of products, you can’t help thinking about how much investment must go into designing products that will be desirable for consumers. Take the Yamaha compact sound system, for instance, which comes in a range of exciting colours and incorporates modern technology such as Bluetooth, USB input and a docking station for smart phones. This compact sound system under the respected brand name of Yamaha is so desirable that you want to buy the product on the spot. Same goes for the Clavinova made by Yamaha which was played by an international musician with digital sound almost exactly like the original instruments such as the violin, drums and piano. Continue reading “Mining for consumer gold”
