On a recent weekend I watched the violinist and conductor André Rieu and his Johann Strauss Orchestra performing in his home town of Maastricht, Holland. Andre, with his curly hair swept back and his personal warmth and onstage stories, is a master showman. He has an orchestra of 120 and the dresses of this singers are in brightly coloured taffeta ballgowns.
The show itself is breathtaking if you’re into this kind of music. People find him charming, fascinating and entertaining. He has made classical music accessible and fun rather than stuffy. Continue reading “What it takes to stand out in a crowded marketplace”
