A research study asked 500 adults if they were more likely to pay for digital products which provided entertainment (such as music) and solutions (software apps) or for those providing knowledge such as an online newspaper.
The research, says ScienceDaily, found that younger and wealthier users were more likely to be willing to pay for online news. People who had bought software programs, online movies, apps and e-books were also more likely to pay for online news.
This research is important for anyone involved in online or traditional news media. It illustrates the ongoing effects of the digital revolution on news. But it also makes one ask how small business can use entertainment to their advantage.
How can you use entertainment to make your business, products and services more interesting to customers? Continue reading “Are you entertaining your customers enough?”
