Tag: evaluation

A pop-up store was set up in a shopping centre in Cresta, Johannesburg, some time back to find out if a range of UK-made clothing would work in South Africa. There were other pop-up stores in major centres such as Cape Town and Durban. I’ve never heard a word about the results of the pop-up store success or otherwise since. But demand must have been lower than expected because the store was never established in Johannesburg. Continue reading “If you had to screen a new product idea, what is the one criteria you would use?”

You only have to take a look around in this economy to see how important new ideas are. People who were riding high two or three years ago have suddenly found themselves in trouble. This is not only small business owners but also individuals. I recall about three years ago a successful business woman, admired for her leadership and energy, who told about her long road to success. It was an inspiring talk and had the crowd at the gala dinner event were enthralled. Now, sadly, this same highflyer is without a job. Continue reading “What’s the one most important thing to have when you come up with a new idea?”