When you have developed and tested your new product or service, you will need to choose what sales channels to use to maximise your sales.
These days in competitive and uncertain markets both business-to-business and consumer businesses need to select sales channels carefully because of the increased costs of distribution and face-to-face selling.
Start-ups and small businesses are increasingly using a mix of different sales channels. These may include a retail store, a direct sales person who calls on larger companies, agents to serve the business outside its home market and an online store. Continue reading “What sales channels will you choose to sell your new product or service?”
