A digital ad campaign for Clorox Green Works mocked people who are conscious about their impact on the environment and the products and services they buy. If you’d like to see the ad, check it out on the Internet.
While many sustainability professionals are calling for boycotts of the product, perhaps what needs to be looked at more closely is the publicity people. They need to be better informed about what eco-friendly products are really all about. Continue reading “Glib green marketing gets sustainability crowd all frothed up”
