This is the kind of business adviser I would trust

Cover of "The Trusted Advisor"
Cover of The Trusted Advisor

I heard a small business adviser on the radio the other day dishing out advice on starting your own business. He was talking about the many people who have got retrenched from large companies in recent months and now might be considering starting something of their own.

He started out positively enough but soon he was making starting and running a small business seem such a terribly difficult thing to do that I began to wonder what his potential consulting customers must think when they hear all of this.

When he selected an example of a well known US small business adviser I had my doubts. Couldn’t this person who claims to be a small business adviser of standing come up with local examples of business people? Yes, small business owners may hit walls in the growth and management of their operations but to talk about banging their heads on desks in pain and frustration makes it all sound so negative. Continue reading “This is the kind of business adviser I would trust”