Tag: human creativity

A woman visited Costa Rica on a surfing holiday but had problems with the surfwear which kept coming off. She came up with an idea to make swimwear a suitable for women surfers. Before long she had a surfwear line available in surf shops and other outlets.

People wish they could come up with new business ideas but hit a brick wall. It’s as though the creative imagination has gone on holiday. Continue reading “The heart of creative thinking – for new business ideas”