How do you choose which ideas to ditch and which ones to develop?

A man and a woman performing a modern dance.
A man and a woman performing a modern dance. (Photo credit: Wikipedia)

The Sadler’s Wells dance group, which runs three theaters in central London, pursues its innovation in dance through a careful evaluation process.

It scouts for promising dancers, invites them to develop ideas for new productions. The dance company gives them studio space and a small budget to develop an innovative idea and test it.

The next stage: artists, producers and theatre managers evaluate the raw idea in the studio. If they believe it has strong potential, the company gives more money to develop it into a show and it premieres in their smallest theatre. Should the show become a box office success, the company puts it on in their main theatre. This dance company innovation pipeline for selecting new shows is exactly the same as for evaluating ideas for new products and services. Continue reading “How do you choose which ideas to ditch and which ones to develop?”