Is direct mail still worthwhile?

spam gmail
spam gmail (Photo credit: notoriousxl)

When last did you receive a direct mail sales piece in your letterbox? These days with the decline of postal services it seems that less selling is being done via the traditional home mailbox.

The only direct mail piece that I can think of is some salesy letter that offers instant cash up to a few thousand Rand. It’s one of those sales letters that you almost instantly tear up and throw away because you know the big catch is the astronomical interest rates that this company will charge for loaning the money. Continue reading “Is direct mail still worthwhile?”