Why do staff dealing with customers get the least amount or no training?

Chesney Bradshaw
Chesney Bradshaw

I was speaking to a visual merchandiser a while back who was leaving for a week to go help open a new retail store in his region. His biggest complaint was how difficult it is for branch staff to do their jobs. There are not enough branch staff because of the austerity measures the company has put in place and the staff are woefully lacking in training.

The problem with this retail chain is that the people in head office with big titles are given training on a silver platter. But the staff at the branch where the interface is with customers, where the sales take place, where the money is made, receive little or no training at all. Isn’t it ironic, he said, that those who float around in the head office with fancy titles receive all the training but the people who ring up the cash registers receive very little or nothing at all? Continue reading “Why do staff dealing with customers get the least amount or no training?”