The other evening I went to buy supper at a new burger joint that’s been introduced into the local market. The queue was amazingly long. This is after the burger place has been on the market for a few weeks. The most amazing thing is the demand for this product probably because it’s new to the market.
It makes you think about these big burger operations and what their innovation is really all about. They’ve been able to create a manufacturing and assembly operation in your neighbourhood and roll it out to anywhere in the world. The branding, hype and advertising makes it all seem so desirable. The innovation is really in the business model which produces high revenue from relatively small real estate space. Continue reading “Can a burger joint be innovative?”
