Knowing your potential customers not only means understanding and researching their demographics and psychographics but also being aware of the innovation adoption life-cycle. Simply put, if you intend to enter a market place with a new idea for a product or service you should have an understanding of how rapidly your customers may or may not take to something new.
A study of innovators – people who come up with brilliant, game-changing ideas – found that the skills of associating, questioning, observing, experimenting and discovering makes the difference. Although it’s implied in questioning and perhaps observing, I would add listening as a key skill.
Innovators put together ideas and information in unique combinations. They connect or link information and observation in new ways.
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