Does introducing a lower priced product harm your premium product?

Business class
Ever seen food like this in economy class?  (Photo credit: jaymiek)

On an economy flight from Johannesburg to Cape Town I sat next to a couple visiting South Africa from Israel. When it came time for “lunch the man’s wife asked the flight attendant for a fresh tomato cocktail. But she was refused.

With a condescending voice and manner, the flight attendant repeated to the woman three times that she could not have a fresh tomato cocktail because she was in economy class. Only business class passengers could order fresh tomato cocktail. For economy class passengers the only tomato cocktail available was in a can. Continue reading “Does introducing a lower priced product harm your premium product?”

Do you experience these struggles when trying to come up with profitable ideas?

Secrets-of-generating-ideas-for-profit-229x3001

Introduction to my book, “Secrets of Generating Ideas For Profit: how to quickly and easily get viable business ideas”, by Chesney Bradshaw, published by Bell & Cray Business Books:

All it takes to make a million is to come up with a new idea for a product or service and you’ve got it made. A fantasy? Dream? A reality?

Small businesses, start-ups and solo entrepreneurs are coming up with new products and services all the time – just open up your business weekly or business section of your newspaper and you’ll see it. Or, go look around at shopping malls and see the number of new products that have been launched by small companies. Continue reading “Do you experience these struggles when trying to come up with profitable ideas?”