Why do some small business books fail to deliver?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

When you start learning a new subject, you want to find a good book that is written by an expert in the field and that will show you the ropes.

I’m not saying that you can only learn through books because there are a range of different media that can be helpful for learning any subject.

But not all “how to” books are made equal. Some deliver on the promise but others fall short miserably.

What are the ingredients of a successful “how to” book that inspires you to learn and understand your subject and, most importantly, persuades you to act on the information and guidance learned? Continue reading “Why do some small business books fail to deliver?”