Every creativity guru out there has a different process or description for generating and developing new ideas. But which ones of them work? Do you have to play on all sorts of levels of creativity to come up with a viable business idea?
The latest process I saw was one that breaks down creativity into five levels:
– idea preparation
– idea generation
– idea development
– idea enhancement
– idea activation
If any of this makes you want to fall asleep, I don’t blame you. I am extremely wary of these so-called success systems that claim to be helpful but are not nearly as new as they make out to be or are just simply unclear and filled with impressive abstract terms. Continue reading “Which is your path to new business ideas?”