Starting something new takes a lot out of you. You’ve got to do many things: build a solid value proposition, a sound business model, test your product or service prototype in the marketplace, prepare a business plan and if you don’t know marketing, learn marketing as you have never done before.
Would-be start-ups come up with “brilliant” ideas all the time. But will they stay the course with their ideas until they have seen the concept implemented, tested it and adjusted it to the marketplace? Many would-be start-up entrepreneurs give up too soon.
