Would you listen to small business advice from these tee vee xspurts?

English: Johannesburg from the top of the Carl...
Johannesburg from the top of the Carlton Centre. (Photo credit: Wikipedia)

I’m probably going to get rapped on the knuckles but I’m going to say it anyway: beware of the advice that “thought leaders” dish out to small business owners on reality tee vee shows.

The advice sounds so sensible on the show but when you realise that each and every business is different, you can take it at face value – superficial generalities.

Modify your offering to suit customer needs, look for gaps in larger business offerings, compete on value for money rather than low price, create partnerships with allied businesses and think strategically about your online strategy – that’s the typical pearls spouted on these tee vee shows.