Small business owners wanting to expand their product or service range may come up with a new business idea, rush into it without much thought because they are swept on a wave of enthusiasm and then discover that there is little or no demand.
I’ve made this mistake and I’ve seen first-hand as others have done the same. It’s almost as if we think that our enthusiasm will make up for everything. Our reasoning and gut feeling are shoved aside in the white-hot act of creation and product development. We may be blinded by the “darn it, just do it” mantras spouted by celebrity entrepreneurs. Continue reading “Discover the four things you must know before you create a new product or service”
