“My marketing isn’t working.” Most business owners I’ve worked with experience the same problem. Often they know they have a marketing problem but they don’t know how to fix it.
The real problem is an understanding of what marketing is and what it isn’t. Many business owners will tell me that they have their marketing worked out. “I’m running ads in my local paper and I’ve got a bold listing in the Yellow Pages directory.”
Other business owners will tell me that they don’t need to spend money on advertising because they only use word-of-mouth. These business owners will happily tell say they are fortunate because they don’t spend a cent on marketing. It’s really no use arguing with someone whose mind is ready made up. If they believe they are right, then nothing you say will make them change their minds. Besides, it’s rude to argue with prospective customers, isn’t it?
Yet ask any business owner what is their major challenge and nearly all will answer:
“Finding new customers.” Continue reading “What’s wrong with my marketing?”
