Did you see that story the other day on how a social media company contracted a coastal city for 10 days and sent them a bill of R500,000?
The municipality gave out half a million Rand on a contract to promote the coastal city on social media. The reported contract involved paying R50,000 a day to:
- provide two Facebook status updates a week
- upload three pictures to Facebook a week
- send a bulk tweet
- upload Youtube videos
- upload 20 images to instagram
- advertise on its website
A Sunday newspaper reported that the city’s communications department has an operating budget of R48 million a year, a specialist web team and close to 50 employees in the communications team. Continue reading “How much would you pay for a social media service for your small business?”
