The other day entrepreneurs were talking about what they wanted to do in 2015 that was different from the previous year. I was surprised that many of them spoke about wanting to try out new marketing ideas, tools and methods above things like cash flow, staffing issues and cost control. It just goes to show how important marketing is in any economy but particularly so with the uncertainty in the local economy.
Is marketing one of the areas that you will focus on in 2015? If it isn’t don’t dismiss reading further because you may need to market harder in this economy should this uncertainty and low growth continue.
When you look at marketing you can approach it from changing the media you use, using different tools or methods and changing who does your marketing for you. Let’s quickly look at the different media. Many small businesses now rely on social media such as Facebook for an online presence but they also need to advertise in local print and even city magazines. But not enough small business owners try out radio. In one coastal area I know of radio is used to its full effect which helps bring in more customers for these businesses. Social media is fine for keeping prospective customers up to date with what you are doing in your business but you will still need to drive traffic to your Facebook site. Continue reading “Ready for new marketing ideas? Here’s how to do it”