This year many recently celebrated the 450th birthday of William Shakespeare. William Shakespeare was born on 23 April 1564 and died on 23 April 1616.
Shakespeare whose by-name was the Bard of Avon was born in Stratford-upon-Avon, Warwickshire, England. The Bard was an English poet, dramatist and actor considered to be the greatest dramatist of all time. Shakespeare was astonishingly clever with words, images and imaginatively stimulating dialogue. His works were not bookish but involved dramatising the actions and behaviour of human beings whether it be king or nave. Continue reading “A lesson from the Bard on marketability”
You’ve thought of a new product idea but don’t believe that it will match up to what the so-called professionals can concoct. An idea hatched in a bedroom studio, kitchen table, backyard shed or garage doesn’t seem to have the lustrous glamour of those that come from research and development laboratories, test kitchens and design fests.
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