Detect changes in your market really and act quickly

If your market changes and your customers have new problems they need to solve but you keep using the same selling methods, then it will be no surprise when your sales drop.

The selling methods you’ve used two years ago, three years ago, even five years ago may no longer work with new prospects. Your market is constantly changing; people face new problems, new wants, new tastes and new personal and business challenges.

Look at it this way: You have changed over the past few years; technology has changed, costs such as electricity and fuel have risen beyond predictions; the economy has been in a worldwide recession; bankers eroded trust in the financial system; large companies are squeezing suppliers and taking longer to pay. Continue reading “Detect changes in your market really and act quickly”

An innovator shows how new uses for products can open new markets

Technology developed in Africa shows how innovation can lead to new uses for products which can open new markets.

greysanatomy1A small to medium-sized company developed an x-ray scanner for detecting diamonds at mines in South Africa. Because regular checks were made the scanner had to emit minimum levels of radiation.

The innovative entrepreneurs making the scanner were not satisfied with this one market for their product. They began looking for new uses for applications for their scanner technology.

Now Lodox Systems has supplied more than 40 of their x-ray scanners to hospitals in South Africa and around the world. Their Xmplar-dr scanner takes 13 seconds to produce a full body overview of injuries and foreign bodies (such as bullets in gunshot victims). Continue reading “An innovator shows how new uses for products can open new markets”