Tag: new twist

If imitation were that simple, small business owners could come up with knock-offs of other products and services and ring their cash registers.

Imitation can be a more important source for new products and services than the original concept or innovation. In fact, researchers claim that copying ideas can be more valuable than inventing something new. Up to 98% of the value from innovation is realised by the imitators rather than the innovators. Continue reading “A new twist on imitation”