offering – Insight-driven growth for business and lifestyle

May 7, 2015December 17, 2015

Is your product and offering compelling in this market?

A small business that specialises in a range of products made from honey had a small stand outside a large Dis-Chem pharmacy, a health and beauty discounter. There were so many products made from raw honey and beeswax, together with the other ingredients, that the stand looked confusing. No potential customers were visiting the stand. What went wrong? Continue reading “Is your product and offering compelling in this market?”

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