How do you overcome the bias and prejudice against creativity and novelty?

English: Pepper yet to be ripened, taken by me...
English: Pepper yet to be ripened, taken by me at our farm in Kerala. This is one of the closeup shots of this cash crop. (Photo credit: Wikipedia)

Creativity and novelty is applauded by some people and in certain fields but when it comes to the real world of small business creativity gets a bad rap. This is why as a small business it’s better to come up with something that is slightly more new or novel on the market than develop a product or service that is radically different. An old rule of thumb in investment circles says that you shouldn’t invest in something that is more than 15% different or new than is already available in the marketplace. Continue reading “How do you overcome the bias and prejudice against creativity and novelty?”

It’s not always new ideas that are winners, old ideas can be powerful too

Copyright 2015 Chesney Bradshaw
Copyright 2015 Chesney Bradshaw

While on holiday in the southern peninsula of Cape Town I was told that the metro or municipality is no longer collecting kelp or seaweed from the beaches. For many years the practice on Cape Town beaches was to use tractors with trailers, collect the kelp that had washed up in the storms and take them off the beach. It seems like the seaweed was used in kelp processing and fertiliser operations. Now apparently the City no longer collects the seaweed because environmentalists have found that the seaweed or kelp helps to propagate a host of marine organisms and life on the edges of the coastline. Continue reading “It’s not always new ideas that are winners, old ideas can be powerful too”