A local Italian-style restaurant has been operating out of the same location for a number of years but in recent times it became neglected by the previous owner. The new owner has upgraded the washroom and toilets, modernised the kitchen and refurbished the main dining area. All of these are expenses which the new owner and his partners expect to recoup.
The restaurant owner has installed a large bicycle rack for the many cyclists that are starting to come to his restaurant on Saturdays and Sundays. The number of weekend cyclists has grown exponentially. The restaurant is located just above where the cyclists gather near the cycling trail that runs along the Braamfontein Spruit. This restaurant owner has identified a big school of fish which he can catch on weekends. All he has to do is reel them in by making his restaurant cyclist-friendly and catering for their dietary needs. No expensive advertising, high-priced public relations consultants or web designers required. Continue reading “Growing your business through community marketing”
