Selling eco-friendly without being accused of green washing requires grounding promises with performance

Sound and Sensible Organic Certification
Organic Certification (Photo credit: USDAgov)

At a Saturday food market in Braamfontein, Johannesburg, I approached an organic farmer and asked him how I would know whether his products were “organic”. After several assurances that were just empty promises, the farmer said with a smile, “You’ll need to look into my eyes and just trust me.”

A well-known brand of rolled oats is labelled “bio-friendly” and “GMO Free” but when you look at the packaging there is no proof or certification for these claims. Continue reading “Selling eco-friendly without being accused of green washing requires grounding promises with performance”

Horsing around with meat is one thing but investigators should crack the whip on carrots

There’s more than meets the eye in this horse meat scandal. The shortcuts that large food producers are taking casts a spotlight on the shady practices that have been kept from public view. Substituting horsemeat for beef is despicable but finding no meat in a beef pie in Iceland is another thing. Smell a vegetarian conspiracy here?

All the fuss about substitution of beef products is important because we want to know what we are eating and paying for. But what about other foods such as bread, grains and fruit and vegetables? Continue reading “Horsing around with meat is one thing but investigators should crack the whip on carrots”