Two strategy consultants Al Reis and Jack Trout tell an interesting story about how the reluctance to face change held them back for 20 years. They knew that they would be more successful if they followed a new strategic direction but they didn’t have the courage to get off their agency horse.
In the end they realised that their agency was going nowhere and that they had to overcome the fear of change. They got rid of their agency, repositioned themselves as marketing strategists and faced their fears. Continue reading “Are you paralysed by fear or do you have the courage to get up and ride a new horse?”
