A business and innovation consultant who also does training recently said that he had found after running over 100 structured group brainstorming sessions that it takes some time to warm up before quality ideas start to flow. He believes that in group brainstorming innovative ideas start to occur after about 25 minutes while in one-on-one sessions the lead time is about one hour and 15 minutes.
This is not a surprising finding. It’s a well known phenomenon that it takes time for the creative imagination to warm up. You can’t just expect to say now I need ideas and for them to pop up in your mind. Once the mind starts combining ideas, cross pollinating concepts and looking at problems from different perspectives, new solutions start to emerge. Continue reading “How long does it take before promising ideas pop up?”
