My daughter wanted a shoulder bag to take with her on an upcoming holiday and we went to the new George clothing store in the Cresta Shopping Centre, Northcliffe, Johannesburg.
We weren’t in the shop for more than five minutes when my daughter found exactly what she was looking for and better quality than she would have found in similar priced local clothing stores.
What interested me is the temporary format of this clothing store to test the local market. George, which is owned by Asda, a subsidiary of Walmart in the UK, has been brought out to South Africa by Massmart (owned now by Walmart). Continue reading “How to market test your product at low-cost”