Creativity and novelty is applauded by some people and in certain fields but when it comes to the real world of small business creativity gets a bad rap. This is why as a small business it’s better to come up with something that is slightly more new or novel on the market than develop a product or service that is radically different. An old rule of thumb in investment circles says that you shouldn’t invest in something that is more than 15% different or new than is already available in the marketplace. Continue reading “How do you overcome the bias and prejudice against creativity and novelty?”
