A business adviser said the other day that with the rise of the mobile revolution, the size of your small business doesn’t matter nearly as much as how connected it is. The adviser encouraged start-ups and small businesses to learn how to manage a business on their phone or tablet and develop a social media or mobile marketing campaign to reach new customers.
With so many affordable tools available online to help promote small businesses it’s surprising that not more small businesses have a stronger online presence. In small retail businesses owners have relied so much on walk-in trade and their location that many have neglected to take their business online. Perhaps it’s because they may not know what to do and how online differs from selling in a retail store, for instance. Continue reading “Selling on price alone will harm your start-up – what’s a small business to do?”
