How are you going to test your new idea?

Michael Bradshaw ready to paddle out into the waves at Longbeach, Kommetjie. (Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

How do you know if your product is going to be a winner? Do you know how to reach your market? What happens if you build your product or service and no one comes?

The high rate of product or service failure is a good indicator of how many would be start-up entrepreneurs put something out into the marketplace but quickly find out that the demand that they anticipated is not there. It could be apps, online courses, educational DVD sets or even books. Continue reading “How are you going to test your new idea?”