Big companies invest resources and time into testing new product ideas but still get it wrong most of the time. So what about the individual who has a new idea or concept for a product, service or new venture? You have limited resources and time and lack the specialist skills.
Yet many people start something of their own and despite the odds make a go of it. I’m not talking about heavily engineered products but home-made, hand-crafted products such as niche foods, hand and body lotions and custom-made clothing. What’s the secret? Continue reading “How do you know whether your idea for a product will attract paying customers?”
