Sara Blakely, an entrepreneur, was listed as a billionaire on a rich list. She took her product Spanx, body shaping undergarments for women, from a start-up to a multi-million-dollar company.
A fire storm of articles and TV shows dug into her background to find her secret of success. This is what the media do best – simplifying a story to one or two things that are easy to communicate. This results in giving the wrong impression to would-be entrepreneurs and start-up founders. It looks so authoritative in print or on TV but actually only sells a half-truth. Continue reading “Obsessed by success secrets but ignoring common sense”
